Student project to create and brand a fictional company. My solution was to create and brand a record store, which I dubbed "Alphabeat." I created a logo, graphic standards manual, canvas shopping bag... moreStudent project to create and brand a fictional company. My solution was to create and brand a record store, which I dubbed "Alphabeat." I created a logo, graphic standards manual, canvas shopping bags, membership cards, and business communication tools. I wanted the company to be as environmentally conscious as possible, so I explored printing on recycled materials and having customers use reusable shopping bags. View this project on Behance http://bit.ly/dhtsQJ less

Tags: graphic design, print, branding, identity, logo, packaging, music, Record Store, vinyl, oklahoma, Stillwater

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